VISUAL MARKETING IS THE FUTURE…
Video will be 90% of all web traffic by 2015 [Viral Tracker, Sept 2012]
- Videos are shared 1,200% more than links and text posts combined on Facebook [Jeff Bullas Sept 2012]
- 188 million US internet users watched 37.7 Billion online content videos during August 2012 [comScore]
- 87% of US brands leveraged videos for their content marketing programs [Business2Community]
According to eMarketer, 24 Million US smartphone users are already watching online videos on their mobile devices.
Screen size on mobile devices limits text-based marketing messages while video can deliver dynamic content without limitations.
High Definition video and HDR photography are used on Facebook, Twitter, YouTube, CraigsList, LeadingRE, plus our numerous real estate websites and blogs.
These visual marketing tools provide a virtual 24/7 open house.
Ferguson Realtors has been using video for an extended time. In fact, our YouTube channels have more than 150,000 views / our HomesAndLakes domain has more than 13,000 listing views during 2013.
We upload our listing videos to numerous sites including YouTube, FaceBook, Twitter, CraigsList, WellcomeMat, Knoxville MLS, and other sites.
For years the buyer’s first impression was often the “drive by” or the “open house”. Today our customers are busier than ever or simply in another city. Now, the online images of the property impact the perception of the property. We enhance that presentation with the use of high dynamic range photography and full-motion walk through high definition video. We can show the property location in relationship with schools, transportation, shopping, etc through the use of Google Earth Pro membership.
Simply put – we can provide a professional visual presentation for sellers and buyers to view 24/7 online.
Since everything is uploaded to our video hosting portals, we can email a link to the buyer or another agent, eliminating emails with attachments.
This is an expensive commitment on the part of our company and its agents but it has provided a valuable and beneficial service to our sellers.